About us

We are the squad that gets local businesses found

Local SEO Squad is a small team of specialists who do one thing well. We get South African businesses onto the map and keep their phones ringing. We are part of Mapleleaf Agency, a full digital agency, so we can build your website, host it and rank it without handing you between three different companies.

Flat vector illustration of a three-person team standing behind a teal map pin planted like a flag

Our story

Why we started

We kept seeing the same thing. Good local businesses, the kind people happily recommend, losing customers to rivals with better Google profiles. Not because those rivals did the job better, but because they showed up first on the map and looked more trusted. Meanwhile the agencies these owners turned to either overcharged them, buried them in jargon, or promised page one in a week and never delivered. We started Local SEO Squad to do it differently, with plain language, real proof and no games.

Our principles

What we believe

Show the proof

We use real before and after map pack screenshots, not vague claims.

No lock in

We earn your stay every month. No long contracts.

Plain language

We explain what we do and why, in words you can use.

Do the unglamorous work

Citations, listings and reviews are not exciting, but they are what gets you found, so we do them properly.

Tell the truth

If you do not need us, or a job will not work, we say so.

The team

Meet the squad

Founder and lead strategist

Ross

Ross has spent 23 years in digital marketing and search. He started Local SEO Squad after watching too many strong local businesses stay invisible on Google.

Working with us

What it is like to work with us

You get a real person who knows your account by name. You get a clear monthly report you can read in five minutes. You get honest answers and steady work, not a contract that traps you. We keep our client list small enough to give every business proper attention.

The whole job

The bigger picture

Because we are part of Mapleleaf Agency, we cover the whole job. We register your domain, build your website, host it, and run your local SEO on top. One team. One point of contact. No finger pointing between suppliers.

Want to put the squad to work

Start with a free local audit and we will show you where you stand.