Your Google Business Profile is the listing that shows up on Google Maps and in the box of three businesses at the top of local search. For most local businesses it sends more calls and directions than the website does. We turn yours into your best salesperson.
Why it matters
When someone searches for a service near them, Google decides who to show based on how relevant, how close and how trusted your business looks. A thin or out of date profile holds you back, no matter how good your business is. Most owners claim the profile, fill in half the fields, and never touch it again. That gap is your opening, and ours.
What we do
- Claim and verify your profile, or fix access if you have lost it
- Choose the right primary and secondary categories, which is one of the biggest ranking factors
- Complete every field, because completeness is what Google rewards
- Write a description that uses the words your customers actually search
- Add strong photos and short videos of your work, your team and your place
- Set your services, products and the areas you cover
- Post updates regularly so your profile stays active
- Link your profile to the right page on your site, not just the homepage
- Match your name, address and phone to your website exactly
- Manage questions and keep your reviews answered
What you get
A complete, active profile that competes for the map pack and gives every searcher a reason to choose you. You also get a profile we keep working on, not one we set up once and forget. It works hand in hand with our review management and citation work, because the three feed each other.
To see what a neglected profile looks like in the wild, read our teardown of a Sandton restaurant profile.
Is Google Business Profile the same as Google My Business
Yes. Google renamed it in 2021. You manage it straight from Google Search and Google Maps now.
Do I need a shopfront
No. You can run a profile with a physical address or as a service area business that travels to customers.
How often should it be updated
Often. Google favours active profiles. We handle the updates for you.
Want to see how your profile is doing
Start with a free local audit and we will show you exactly what to fix.