Google Business Profile
Google Business Profile optimisation
Your profile is the listing on Google Maps and in the box of three at the top of local search. For most local businesses it sends more calls than the website does. We turn yours into your best salesperson.
Why it matters
The listing that wins the call
When someone searches for a service near them, Google decides who to show based on how relevant, how close and how trusted your business looks. A thin or out of date profile holds you back, no matter how good your business is. Most owners claim the profile, fill in half the fields, and never touch it again. That gap is your opening, and ours.
What we do
Everything your profile needs
- Claim and verify your profile, or fix lost access
- Choose the right primary and secondary categories
- Complete every field, because completeness is rewarded
- Write a description in the words your customers search
- Add strong photos of your work, team and place
- Set your services, products and the areas you cover
- Post updates regularly so your profile stays active
- Link to the right page on your site, not just the home page
- Match your name, address and phone to your website
- Manage questions and keep your reviews answered
What you get
A profile that competes for the map pack
A complete, active profile that gives every searcher a reason to choose you, and one we keep working on rather than set up once and forget. It works hand in hand with our review management and citation work, because the three feed each other. To see what a neglected profile looks like in the wild, read our teardown of a Sandton restaurant profile.
Questions
The things owners ask first
Is Google Business Profile the same as Google My Business
Yes. Google renamed it in 2021. You manage it straight from Google Search and Google Maps now.
Do I need a shopfront
No. You can run a profile with a physical address or as a service area business that travels to customers.
How often should it be updated
Often. Google favours active profiles, and we handle the updates for you.
Want to see how your profile is doing
Start with a free local audit and we will show you exactly what to fix.